nama chief details association's plans for change
全美自动售货协会(nama)总裁详述协会改革方案
译自美国《自动售货时代报》（vending times）2009年7月16日
作者：emily jed
译者：alex chen
cherry hill, nj -- national automatic merchandising association chief executive rich geerdes unveiled details of the association's plans for change over the next year, at the trade group's annual coffee summit here last month.
【美国新泽西州cherry hill】全美自动售货协会(national automatic merchandising association，简称nama)首席执行官rich geerdes在上个月举行的咖啡服务峰会上宣布了协会明年的改革计划。
in a presentation to more than 300 operators and suppliers attending the event, geerdes explained that nama's strategic focus will be organized around four key themes: innovating, engaging, growing and inspiring, both the industry as a whole and the members it serves. he shared the vending association's plans for a single annual exposition, oneshow, in addition to strategies to build its coffee service division and bolster government affairs efforts.
在面向参加此次会议的300多位运营商和供应商的演讲中，geerdes解释了nama的战略重心将大致围绕着四个关键主题：革新、实干、发展和激励——整个行业和协会服务的会员。除了组建咖啡服务分会和促进政府事务工作的战略之外，他还向大家透露了自动售货协会举办一年一届大展oneshow的计划。
according to geerdes, the oneshow -- slated for april 28-30, 2010, at chicago's mccormick place -- combines nama's traditionally separate national and spring expos, while reinvigorating its trade show offerings. with a lineup of business-building opportunities, entertainment and educational programs in store, geerdes told participants to expect prominent keynote speakers, "must-see surprise and delight moments," and activities for spouses. he said nama plans to disclose more information about the oneshow throughout the summer on its website, namaoneshow.org.
据geerdes称，美国自动售货博览会oneshow将于2010年4月28-30日在芝加哥麦考密克会展中心(mccormick place)举办，将把nama传统的春季展和全国展合二为一，重振其行业贸易大展的盛况。该展会将集构建商机、娱乐和培训活动为一体，geerdes告诉参与者将会期待到最精彩的主题演讲，“必看的惊讶和快乐时刻”，以及为来宾伴侣安排的活动。他说nama计划通过展会网站namaoneshow.org在本夏季透露更多有关oneshow的展会信息。
"the goal is to make the oneshow synonymous with innovation in our industry," he said. "and we will be celebrating innovation in many forms. we expect that our members will soon realize that it's the one show that they simply won't want to miss."
“目的是要让oneshow与我们行业的革新同义”，他说：“我们将以许多不同的方式来庆祝革新。我们期望我们的会员将会很快意识到这是一次完全不可错过的展览会。”
committed to bolstering the resources the association offers office coffee service operators, geerdes announced that nama's quality coffee certification program (qccp) will be expanded into two parts: coffee fundamentals and brewing fundamentals. the first part will be further expanded into a six-hour session, complete with tasting exercises, to provide all the information necessary to enhance members' brewing and cupping expertise.
本着为办公室咖啡服务(ocs)运营商提供更多资源的原则，geerdes宣布nama的优质咖啡证书培训 (qccp)将扩大为两个部分：咖啡基础和冲泡基础。第一部分将进一步扩展为6个小时的课程，最后完成品味练习，为会员提升咖啡冲泡和装杯专业技术提供所有必要的信息。
as demand for knowledgeable coffee service professionals increases with the growing popularity of coffee, nama has created a new professional designation for its members. the certified coffee specialist (ccs) designation can be earned by completing the qccp courses and other requirements, and passing a ccs certification exam.
随着咖啡饮品的日渐普及，人们对具有专业知识的咖啡服务人士的需求也在增长，nama为会员们提供了一个新的职业证书认证机会。会员在完成优质咖啡证书培训(qccp)课程和其它要求后，可以通过ccs认证考试获取公认咖啡师证书(ccs)。
on the government affairs front, geerdes outlined nama's legislative priorities. he emphasized plans to amplify member advocacy on both federal and state levels, an effort that will be led by the recently appointed ned monroe, senior vice-president of government affairs. "nama was founded in 1936 on a strong legislative advocacy platform, a tradition that continues today," geerdes pointed out.
在政府事务的方面，geerdes概述了nama在立法方面的首要任务。他强调计划在联邦和州政府层面上扩大对会员的支持，这项工作将由新上任的负责政府事务的高级副总裁ned monroe领导。geerdes 指出：“全美自动售货协会(nama)于1936年在一个很强的立法支持平台上创建，这个传统延续到今天。”
he concluded by informing members that the association will conduct an image campaign for the industry aimed at consumers, with initial research planned for later this summer.
他最后告诉会员们，协会将发起一个面向消费者的行业形象宣传活动，计划本夏季开展初步的调研工作。