达芙妮女靴提示:
donews 1月7日消息 我们希望中国地区的员工在3个月内可以增加至1000人”,7日早间一篇显示“发自groupon新兴市场副总裁的招聘邮件”在业内流传,业内人士分析groupon欲采用跨国公司常用的“空降”形式向中国区派遣管理人员,但在人员选择方面更偏向招募中国人进行管理。
据了解,该邮件收件人为一位旅美华人,邮件中介绍了groupon目前经营状况,并称欲拓展中国区业务,希望该人士可以自荐或推荐当地人负责管理工作。邮件同时显示职位要求不仅限于中国区,也包括日本东京等地。
“从转发信息看来,该邮件随即被转发至哈佛商学院邮件群”,知情人士称,在美国这种邮件推荐形式较为常见,“很多跨国公司会招收名校国际学生,入职后前往其他国家工作,并作为企业总部派往该地的负责人”。
到目前为止,groupon已经在超过35个国家开始了团购业务,其开拓市场的主要方式为收购当地同类企业。目前该公司最大的业务来源仍集中在北美和欧洲地区。www.0371fdc.com
分析人士指出,从邮件内容来看,groupon开创中国业务“势在必行”,但是如何进入仍有待商榷。
groupon自去年7月份开始布局进入中国市场,但据媒体报道其曾多次联络国内十余家团购企业寻求并购,但遭到多家公司拒绝。一家拒绝groupon收购要求的网站ceo表示,双方分歧重点集中在持股比例上,国内很多团购网站目前还处在创业早期,“现在退让控制权还太早”;除此以外,价格、经营理念等也或多或少影响了该公司管理层的决策。www.jafsw.com
该人士预计,收购受阻后groupon或将复制其在澳大利亚市场策略,自建团队打开市场,“但很明显,他们需要一个有留学背景的中国人来做中国区业务”。
“中国团购市场竞争的惨烈程度远远超过美国”,groupon在美国拥有79%的团购业务流量,远远超过其竞争对手,但在中国却有近10家大型网站形成了“领先阵营”,共同分食着较稳定的一部分市场份额;在美国groupon利润率达到30%-50%,而该数值在中国市场则不超过15%。
“激烈的竞争和已有网站的先发优势,groupon在中国并不占据优势”,该人士将groupon此项高管招募计划称为“以华人治华地”,“他们需要一个了解当地市场、政治、文化环境的人负责运营,这或许是收购已有网站失败后的最佳选择”。(完)
附:邮件原文
dear sir/madam,
i hope you don‘t mind me contacting you directly. i am a mit alumni and now working as a vice president international for groupon.
we have had a tremendous success with groupon around the world, as thefastest growing company at all times(http://www.forbes.com/forbes/2010/0830/entrepreneurs-groupon-facebook-twitter-next-web-phenom.html) which google recently tried to acquire (http://techcrunch.com/2010/12/06/local-groupon-google/)。 we are now active in 35 countries and many others will follow.
the asian market is really important for us, and especially china, where we are about to enter, why i contact you.
i am looking for very smart, talented, ambitious people with a strong interest in entrepreneurship to join the management of groupon. groupon is currently valued at around 6bn usd (according to the press) and in china we expect to grow to 1000 employees within the first 3 months. i am offering a very exciting, flexible, entrepreneurial internship opportunity with a lot of responsibility and freedom to grow a huge, successful, fun, creative company together and help groupon get to the next level! we will build the next google.
for students with a particular interest in japan, we also have internship offerings in tokyo.
we would be very interested in getting in touch with students with a strong interest in asia and tell them more about the internship offering and hope you can help us with this. please contact stefan bruun (cc) for any further questions.
i am looking forward to your response
best regards,
mads
mads faurholt-jorgensen
vice president
groupon international
http://huayinbio.blog.sohu.com/