In the rapidly developing modern business environment, food OEM and supermarket OEM exhibitions have gradually become an important part of supply chain optimization and brand building in the food industry. Especially in Shanghai, an international metropolis, food OEM and supermarket OEM exhibitions have attracted global attention and become a powerful engine for promoting innovation and development in the food industry.
1、 The significance and trend of food OEM processing
Food OEM (Original Equipment Manufacturer) model, also known as food OEM (Original Equipment Manufacturer), refers to the process in which a brand entrusts a manufacturer to produce and process food according to their specified formula, specifications, packaging, and other requirements, and affix the brand's own brand label to the product. This model holds a crucial position in the food industry, and its significance lies not only in meeting the diverse and personalized food needs of consumers, but also in promoting the development of the food industry in terms of scale, branding, and specialization.
In recent years, with the increasing demands of consumers for food safety, health, and quality, as well as the rise of new business models such as e-commerce and new retail, the food OEM processing industry has ushered in unprecedented development opportunities. More and more brand owners are seeking to cooperate with food manufacturers, quickly launching new products that meet market demand through OEM processing models, enhancing brand influence, and seizing market share.
2、 The Grand Ceremony of Shanghai Food OEM Processing and Supermarket OEM Exhibition
As one of the major food industry events in Asia, the Shanghai Food OEM and Supermarket OEM Exhibition attracts brands, manufacturers, purchasers, experts and scholars from all over the world to gather together every year to discuss the new dynamics and development trends of the food industry.
At the exhibition site, there is a wide variety of food OEM products, ranging from snacks, beverages, health foods to frozen foods, fast food, and more. Exhibiting companies have showcased their technological advantages, product features, and brand strength, seeking cooperation opportunities and expanding market space through on-site exhibitions, exchanges, and negotiations.
At the same time, the OEM exhibition area of supermarkets has also received much attention. As one of the important channels for food sales, supermarkets play a crucial role in the influence and market competitiveness of food brands. The OEM exhibition area of supermarkets gathers numerous supermarket brands, who strengthen communication and cooperation with manufacturers by showcasing their own brand products, sharing successful experiences, and exploring cooperation opportunities, promoting the development and growth of their own brands.
3、 The driving role of food OEM and supermarket OEM exhibitions
The holding of Shanghai Food OEM and Supermarket OEM Exhibition has a positive promoting effect on the development of the food industry. Firstly, the exhibition provides a platform for direct communication between brand owners and manufacturers, promoting in-depth cooperation and mutual benefit between both parties. Secondly, the exhibition brings together new global food technology and product information, providing a continuous driving force for industry innovation. In addition, the exhibition has strengthened communication and integration between the food industry and other industries, promoting cross-border development and industrial upgrading of the food industry.
4、 Future outlook
Looking ahead to the future, Shanghai Food OEM and Supermarket OEM Exhibition will continue to play an important role in the food industry. With the recovery of the global economy and the continuous development and growth of the food industry, the scale of exhibitions will continue to expand, participating companies will become more diversified, and exhibits will become more diverse and diverse. At the same time, the exhibition will also pay more attention to exploring and exchanging themes such as innovation, green, and health, promoting the development of the food industry towards higher levels and broader fields.
In short, as one of the important events in the food industry, Shanghai Food OEM and Supermarket OEM Exhibition will continue to inject new vitality into industry innovation and development. We look forward to seeing more exciting highlights and innovative achievements in future exhibitions!
在快速发展的现代商业环境中，食品贴牌代加工及商超贴牌展已逐渐成为食品行业供应链优化和品牌建设的重要一环。特别是在上海这一国际大都市，食品贴牌代加工及商超贴牌展更是聚集了全球目光，成为推动食品行业创新和发展的强大引擎。
一、食品贴牌代加工的意义与趋势
食品贴牌代加工，即OEM（Original Equipment Manufacturer）模式，是指品牌商委托生产商按照其指定的配方、规格、包装等要求，进行食品的生产加工，并在产品上贴上品牌商自己的品牌标签。这种模式在食品行业中具有举足轻重的地位，其意义不仅在于满足消费者对多样化、个性化食品的需求，更在于促进食品行业的化、规模化、品牌化发展。
近年来，随着消费者对食品安全、健康、品质的要求不断提高，以及电子商务、新零售等新型商业模式的崛起，食品贴牌代加工行业迎来了前所未有的发展机遇。越来越多的品牌商开始寻求与的食品生产商合作，通过贴牌代加工模式，快速推出符合市场需求的新产品，提升品牌影响力，抢占市场份额。
二、上海食品贴牌代加工及商超贴牌展的盛况
作为亚洲大的食品行业盛会之一，上海食品贴牌代加工及商超贴牌展每年都吸引着全球各地的品牌商、生产商、采购商、专家学者等齐聚一堂，共同探讨食品行业的新动态和发展趋势。
展会现场，各类食品贴牌代加工产品琳琅满目，从休闲食品、饮料、保健食品到冷冻食品、速食食品等应有尽有。参展企业纷纷亮出各自的技术优势、产品特色和品牌实力，通过现场展示、交流洽谈等方式，寻求合作机会，拓展市场空间。
与此同时，商超贴牌展区也备受关注。商超作为食品销售的重要渠道之一，对于食品品牌的影响力和市场竞争力具有至关重要的作用。商超贴牌展区汇聚了众多商超品牌，他们通过展示自有品牌产品、分享成功经验、探讨合作机会等方式，加强与生产商的沟通与合作，推动自有品牌的发展壮大。
三、食品贴牌代加工及商超贴牌展的推动作用
上海食品贴牌代加工及商超贴牌展的举办，对于推动食品行业的发展具有积极的推动作用。首先，展会为品牌商和生产商提供了直接交流的平台，促进了双方的深入合作和互利共赢。其次，展会汇聚了全球新的食品技术和产品信息，为行业创新提供了源源不断的动力。此外，展会还加强了食品行业与其他行业的交流与融合，推动了食品行业的跨界发展和产业升级。
四、未来展望
展望未来，上海食品贴牌代加工及商超贴牌展将继续发挥其在食品行业中的重要作用。随着全球经济的复苏和食品行业的不断发展壮大，展会规模将不断扩大、参展企业将更加多元化、展品将更加丰富多样。同时，展会也将更加注重创新、绿色、健康等主题的探讨和交流，推动食品行业向更高层次、更广领域的发展。
总之，上海食品贴牌代加工及商超贴牌展作为食品行业的重要盛会之一，将继续为行业创新和发展注入新的活力。我们期待在未来的展会中看到更多的精彩亮点和创新成果！
第十七届全球自有品牌产品亚洲展（以下简称PLF2024）将于2024年12月5-7日,在上海新国际博览中心举行。本次展会总面积超8万平方米，较上届有30%的提升，超过1500家全球参展企业将在家居日用、个护清洁、生鲜食材、预制食品、烘焙食品、民生食品、休闲食品、糖果巧克力、酒饮冲调、营养保健、宠物用品等版块进行展示。
本次展会吸引了盒马中国、永辉集团、联华商超、十足集团、上海壹佰米（叮咚买菜）、chenyiwuyu等21000余家zhiming品牌参展。其中，部分参展企业及品牌如下：
chenyiwuyu：浙江chenyiwuyu生态科技发展有限公司旗下品牌，该公司始创于2016年，是由公益爱好者陈小丹女士基于公益助农、带动宝妈人群及残障人士就业、为消费者提供健康产品为目标创立的信任链电商平台。chenyiwuyu始终致力于健康、绿色、美味食品的经营和开发，为消费者提供以新鲜水果为主，蔬菜米蛋、零食干货、饮品冲剂、节日礼品为辅的全品类优选商品。在本次展会上，chenyiwuyu旗下的chenyiwuyu益生菌固体饮料、发胶番荔枝胶原蛋白肽饮品、红枣枸杞阿胶糕、后生元清新美白牙膏、chenyi优品多重氨基酸洁面乳、chenyi优品玻尿酸水光修护面膜、钦蜜9号黄金百香果、绿皮香蕉、栖霞红富士、葡萄柚等产品，凭借zhuoyue的产品品质、销售业绩及市场认可度，一举斩获十项自有品牌zhuoyue商品奖，备受瞩目。
劲家庄：劲家庄健康食品有限公司是由南旋集团及zhiming影星何家劲先生于2011年在香港共同投资创办，并在国内注册成立“劲家庄（惠州）健康食品有限公司”。该公司是一家以五谷为养，顺应四时，药食同源，专注做全谷物健康食品的mingxingqiye。在本次展会上，劲家庄庄主何家劲先生亲临现场直播带货，吸引了大量观众，线上直播间更是吸引超过10万人次观看。
全球自有品牌产品亚洲展（PLF）是一个针对全渠道零售商开发全品类自有品牌商品的优质交易平台。该展会于2010年由自有品牌制造商协会（PLMA）与上海跨国采购中心有限公司（ISPC）联合打造，经过13年的发展，已经帮助国内5000多家工厂成功与海内外零售商建立直接合作，通过直采、定制、联名和出口等合作模式进入零售渠道，享受到了自有品牌快速发展期的红利。
2023年11月29日至12月1日，第十六届全球自有品牌产品亚洲展在上海举行。本次展会总面积超8万平方米，较上届有30%的提升，超过1500家全球参展企业将在家居日用、个护清洁、生鲜食材、预制食品、烘焙食品、民生食品、休闲食品、糖果巧克力、酒饮冲调、营养保健、宠物用品等版块进行展示。
在欧美国家，自有品牌已经非常发达，受到了众多零售企业尤其是连锁超市的追捧。而在中国，自有品牌起步较晚、发展较缓。随着现代零售业在中国的蓬勃发展，自有品牌也正逐渐崭露头角，无论是零售商还是批发商都需要各类供应商资源，可谓是行业发展的良机。并且 CPI 的上涨，以及越来越多的成熟消费者正在形成的理智消费习惯，使zhiyoujialian的超市自有品牌加快进入发展“黄金期”，为众优质制造商产品输入商超创造了快速且符合时代潮流的捷径。 贵州合力超市集团董事长李德祥带队参加了本次展会，并展示了自有品牌“合力黔惠”已开发的各分类商品，特别是与贵州本土老品牌合作开发的“合力黔惠牛肉干系列产品”和“合力黔惠苗姑娘辣椒酱系列产品”，吸引了众多参观者的关注。 本次展会聚集了众多优质源头工厂，吸引了来自全球各地的零售商和生产商参展。PLF 全球自有品牌产品亚洲展不仅是一个展示自有品牌产品的平台，也是一个分享成功经验、探讨行业趋势、促进合作交流的平台。通过这个平台，零售商可以找到更多优质的供应商，供应商也可以找到更多的销售渠道，共同推动自有品牌行业的发展。