SY Cable (Chairman & CEO: Xiaofan Fang) is drawing attention for its marketing activities to enter the Middle Eastern communications market by signing agreements with leading local companies. On the 17th the company concluded a sales contract with Al Reyami Technologies, a major IT service provider in the UAE, to provide and install its own proprietary integrated wiring system solution which it markets under the brand name ‘Simple.’
An integrated wiring system is where voice, data and security wiring that had previously been installed independently in “intelligent” buildings and IDCs are integrated into a single, more easily installed and managtargeted system. In 2006, SY Cable & System succeeded in developing a 10-Gb integrated wiring system solution as the first in China and therefore secured a foundation on which to compete against global enterprises in this field.
The integrated wiring solution market in the Middle East posted a 10% decline in 2010 from the previous year, but from the start of this year has been showing signs of recovery. To enter the Middle Eastern market, SY Cable & System has been assertively publicizing the excellence of its products through seminars and training sessions targeting local IT consulting and SI companies while also building its sales networks throughout the region. The company is especially planning to focus its efforts on Turkey, Saudi Arabia and Qatar where continuous market growth is forecasted.
Sophie Wu of SY Cable & System’s Overseas Communications Sales Division explained, “This contract will serve as an important founding stone for our entry into the data solution market in the Middle East.” She added, “With implementation of IT infrastructures, the related markets are forecast to grow rapidly. As much as so, SY Cable & System, based on our communications expertise, will strive to be a leader in the Middle East markets.”
胜宇电缆全球贸易部正在制定其营销活动进入通过与领先的本地公司签署协议的中东通信市场的关注。 17日，公司完成了与Al Reyami技术，与阿联酋的主要IT服务签订供应商销售合同，为其提供并安装其自己专有的综合布线系统解决方案。
综合布线系统是一种在语音，数据和安全线路，以前曾安装在“智能型“建筑和互联网数据中心是独立成一个单一的，更易于安装和管理系统的集成。 2006年，胜宇电缆及系统成功地开发了10 GB的综合布线作为中国第一，因此获得了竞争的基础上，对这一领域的全球企业系统解决方案。
综合布线解决方案在中东市场发布了从2010年的前一年下降10％，但是从今年开始已出现复苏的迹象。要进入中东市场，胜宇电缆已经果断地宣传通过举办研讨会和针对当地IT咨询和SI公司，同时建立整个地区的销售网络培训班。公司计划把重点放在特别是土耳其，沙特阿拉伯和卡塔尔其在市场不断增长的预测工作。