sales technique can be improved on almost anyone.
a successful selling technique is based upon three factors:
winning attitudes, essential sales skills and the "people
skills" upon which the sales skills are built.
one primary factor which makes up successful sales technique
is having the right, winning attitudes, primary among them
being the willingness to learn something new. these winning
attitudes can be learned and adopted by nearly anyone who has
the will to succeed. and the other key factor which makes up
successful sales technique is an awareness and mastery of the
exact skills which go into "the five indispensable steps of a
sale".
the final component which goes into the development of
successful sales technique is the three basic "people skills"
which underlie and support the winning attitudes and actual
skills of selling. to some degree, we each already have a
level of these people skills, and given some good guidance,
each of these people skills can be sharpened notably.
among the winning attitudes required for development of a
successful sales technique, the single most important is:
persistence. this one is so important that it alone, in the
absence of practically all other selling skill, can, on its
own, often bring success. have you ever wondered why an
obnoxious though persistent salesman could possibly sustain
the amount of success he apparently enjoys, while a smoother,
apparently more skilled salesman enjoys less success? the
answer is: persistence. and there are ways to increase the
persistence of nearly anyone.
of the three essential "people skills" necessary as a basis
upon which to construct effective sales technique, none is
more essential than the ability to communicate well.
communication itself is actually made up of individual
component parts which can be named, taught and mastered.
often the most neglected of which is the all-important
component of acknowledgment.