Exhibition Introduction: "Global Private Brand Products · Asia Exhibition" is a large-scale private brand exhibition in the Asia Pacific region. The annual exhibition has become a great place for retailers and suppliers to gather and establish their own brand business cooperation, and is an annual event for domestic and even Asian retail industry's own brands.
The 17th Global Private Brand Products Asia Exhibition will grandly open for 3 days, with over 1500 exhibitors and 2500 booths. The total exhibition area will exceed 60000 square meters, and the exhibition will only be open to professional retail buyers, achieving precise docking between factories and retailers. The exhibitors are composed of factories from 35 countries and regions around the world, and the exhibits mainly include comprehensive food, personal care, home goods, etc. 80% of them come from "Made in China" processing plants, without traders, distributors, or intermediaries. Implementing the principle of point-to-point negotiation, gathering professional and mature high-quality suppliers of self owned brands, and accelerating the development process of retailers' self owned brands.
Advantages of our own brand:
Not only reflected in the price. According to statistics, commercial enterprises that use their own brand products generally have 30-50% larger specifications than products of the same size. The reason why using self owned brand products has a price advantage is mainly due to: self-produced and self sold products, eliminating many intermediate links, saving transaction costs and circulation costs; Secondly, using self owned brand products can reduce advertising costs, and the good reputation of retailers is a good advertisement for self owned brand products; Thirdly, large retail enterprises have numerous stores for mass production and sales, which can achieve economies of scale and reduce the cost of selling goods.
Private label is a product brand created and operated by commercial retail enterprises themselves. In recent years, large international commercial enterprises have generally adopted the business strategy of using their own brands to enhance their reputation through the construction of their own brands.
展会介绍：“全球自有品牌产品·亚洲展”是亚太地区规模大的自有品牌展。每年展会 都成为了零售商与供货商相聚并建立自有品牌商业合作的佳场所，是国内乃至亚洲零售业界自有品牌的年度盛会。
第十七届全球自有品牌产品亚洲展将于盛大开幕，展会为期3天，参展商超过1500家，展位超2,500个，总展览面积突破60,000平方米，展会只针对专 业零售商买家开放，实现工厂与零售商的精 准对接。参展商由来自全球35个国家及地区的工厂组成，展品主要包括综合食品、个人护理、居家百货等。其中80%来自“中国质造”的加工厂，无贸易商，无经销，无中间渠道商。贯彻点对点洽谈的宗旨，聚集专 业、成熟的自有品牌优质供应商，加速零售商自有品牌开发进程。
自有品牌优势：
不仅仅体现在价格上。据统计，商业企业中使用自有品牌的商品一般比同样规格的产品规格会更大30-50%。使用自有品牌的商品之所以具有价格优势，主要是由于:：自产自销商品，省去许多中间环节，节约了交易费用和流通成本;第二：使用自有品牌的商品可以少支付广告费，零售商已有的良好信誉就是自有品牌商品好的广告;第三：大型零售企业拥有众多的门店，进行大批量生产、销售，可以取得规模效益，降低商品的销售成本。
自有品牌是商业零售企业自己创意并经营的商品品牌。近年来国际大型商业企业普遍采用自有品牌的经营战略，通过自有品牌建设，提升企业的信誉。
参展范围为：可直接进入超市、百货商场、连锁店等进行销售且适宜做超市贴牌的产品
食品饮料类：绿色/保健食品、休闲食品、罐头/方便食品、粮油/副食/土特产、糖果/冷饮、
速冻食品、生鲜食品、母婴食品、宠物食品、酒水饮料等
健康美容类：个人护理用品、个人清洁用品、医用急救用品、妇婴用品、美容美发用品等
日用百货类：日化用品、家具用品、餐厨用品、卫浴用品、文体用品、针织家纺、小家电、服装/箱baopi具、宠物用品、玩具类、一次性用品、DIY用品等
展会历史：
1980年---PLMA美国自有品牌博览会在芝加哥启航，至今超越2500多个展位
1986年---PLMA国际自有品牌博览会于阿姆斯特丹召开，至今已超越4300多个展位
2010年---首届PLF展于上海召开。目前展区面积超越2000平米，展位逾800个，展商来自全球23个国家。
2024年---PLF展位继续扩张
自有品牌概述
自有品牌（Private Brand，简称 PB），又称为商店品牌，是指零售企业基于自身销售数据分析、充分研究客户需求后，从设计、原料、生产、到经销进行全面订制化的产品。
由零售企业指定的供应商生产， 贴有零售企业品牌， 并在自己的卖场进行销售；其实质就是零售业的OEM产品。
观众是谁？
在PLMA多年买家积累，ISPC十多年驻华全球采购买家资源基础上，PLF拥有国内为庞大的零售自有品牌专 业买家行业数据库，参加PLF亚洲展您将有机会与众多目标客户会面，为企业实现高效互动，达成业务合作提供专 业的平台。百货商场· 便利店· 全球采购· 超市卖场· 专营店· 品牌商· 经销商· 进出口贸易商· 电商/跨境电商· 餐饮/酒店等